The name is the story.

The story

Go Ferder is named for my grandfather, Fernando Ferder — an Argentine, a lifelong River Plate fanatic, and the person who taught me that the beautiful game is won with both skill and heart.

I was born and raised in metro Atlanta, in a family where Sunday meant fútbol on the TV and asado on the grill. Some of that never leaves you: do the work properly, pay attention to the details, and care about the people you're doing it for. That's how my grandfather watched football, and it's how I build websites.

The background

I studied International Business and Finance at the University of South Carolina — home to the top-ranked international business program in the country — with an exchange at Bocconi University in Milan. Since then I've worked inside the operations of one of the world's largest airlines, and before that at a customs agency in Buenos Aires. Different industries, same lesson: what actually keeps a business running is the unglamorous stuff — clear processes, fast follow-up, and details handled properly.

I speak English, Spanish, Portuguese, and Italian — which means if your business serves customers in more than one language, your website can too.

How I work

Small businesses don't need an agency with a project manager between you and the person doing the work. You work directly with me: one call to understand your business, real designs fast, and a site that's built to bring in customers — not just to look good in a portfolio. After launch I don't disappear; the care plan exists because websites are living things.

Off hours

History books, philosophy, cooking (the asado is a sacred duty), and football — always football.